This dramatic volatility attracted global attention with the mainstream media running near-daily reports on the price of Ether. The publicity generated has been a major boon for the ecosystem, attracting thousands of new developers and business ventures alike. In 2018 the amount raised through Ethereum-enabled ICOs reached almost $8bn, increasing from just $90m in 2016. While the price of Ethereum has faced extreme volatility over the years, it is this volatility which has driven interest. After every boom and bust cycle, Ethereum comes out the other side with a fundamentally stronger platform and a broader developer community backing it. These fundamental improvements would suggest a positive long-term outlook on the price of Ethereum.

Bitcoin is pseudonymous, meaning that funds are not tied to real-world entities but rather bitcoin addresses. Owners of bitcoin addresses are not explicitly identified, but all transactions on the blockchain are public. In addition, transactions can be linked to individuals and companies through "idioms of use" (e.g., transactions that spend coins from multiple inputs indicate that the inputs may have a common owner) and corroborating public transaction data with known information on owners of certain addresses.[120] Additionally, bitcoin exchanges, where bitcoins are traded for traditional currencies, may be required by law to collect personal information.[121] To heighten financial privacy, a new bitcoin address can be generated for each transaction.[122]
Bitcoin is a digital currency, sometimes referred to as a cryptocurrency, best known as the world's first truly decentralized digital currency. Bitcoin is traded on a peer-to-peer basis with a distributed ledger called the Blockchain, and the Bitcoin exchange rate to the US Dollar and other major currencies is determined by supply and demand as with other global exchange rates. The traded value of Bitcoin has proven volatile through various booms and busts in demand. Ultimately, however, many see Bitcoin as a store of value against government-backed fiat currencies.
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